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Acumen Brands, the Fayetteville-based company founded by former doctor John James and ex-attorney Terry Turpin, has exploded recently, thanks to a meteoric rise in popularity of their southern lifestyle-themed brand, Country Outfitter.
In just under three years, Country Outfitter has grown from an upstart online seller of cowboy boots into a full-scale southern lifestyle magazine-come-to-life, with millions of fans (over 10 million across a handful of Facebook pages, actually), partnerships with some of the most established country music stars in Nashville, and a nine-figure sales goal in 2014 (a goal that they fully expect to meet and exceed, by the way.)
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