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Fossil Cove’s ascent has certainly been quick. It opened two short years ago in a part of town long known for aging warehouses. That particular section of Poplar Street – between Leverett and Gregg avenues – is gritty and urban. Most of the commercial growth was happening downtown and up near the Northwest Arkansas Mall. But then on June 2, 2012 Fossil Cove opened its doors, providing midtown Fayetteville the shot in the arm it so desperately needed.
The initial response was outstanding. The demand for craft beer was impossible to ignore, and restaurants and bars wanted to offer their patrons a local option. To handle all of the orders Mills bought new fermentation tanks just six months after opening, effectively tripling his brewing capacity. …
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