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Broadcaster Bo Mattingly is celebrating his 18th year in the Northwest Arkansas market by introducing one of his company’s most innovative ideas with the forthcoming web docu-series “Being Bret Bielema.”
The web series features the Arkansas Razorbacks head football coach in all his gregarious and outgoing glory. Bielema is not one to put on airs. However, he generally speaks his mind, and more often than not, he’s pretty funny.
“It’s a behind-the-scenes snapshot at what being the head coach of the Razorbacks is like,” said Mattingly, the host of the statewide radio show Sports Talk with Bo Mattingly. “What I think people will find is that behind the scenes, Bret is absolutely the same as he presents himself in public. He’s a great guy to be around.”
The first five-minute episode of the series is set to premiere this month on YouTube, but the co-produces of the program, Sports Personality LLC and co-producer JM Associates of Little Rock, has released three entertaing trailers that can also be found on YouTube.
“In the course of the production, we liked what we were seeing so much that we wanted to give everyone a taste,” Mattingly said in a recent phone interview. “It’s been incredibly well received. We just released a third trailer and to already have 350,000 views in less than a day is so gratifying.”
Mattingly said the idea from the show began in discussions with Chris Freet, University of Arkansas associate athletics director for external affairs about increasing the UA’s brand exposure.
Mattingly, who interviews regional and national sports broadcasters and analysts on a daily basis for his talk show, felt that Bielema’s lightning-rod personality coupled with the coach’s genuine affection made him the UA’s most marketable asset.
“What I hear about Bielema from people around the area and media figures from around the country is that he is so real. ‘Genuine’ is the word almost everyone uses. I feel the exact same way, and what I’ve learned working even more closely with him on this project is that he’s the same all the time and with everyone.”
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