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Fayetteville band Sw/mm/ng has existed for over three years now, which makes them veterans at this point. And they’re finally releasing their first full-length album Feel Not Bad on Aug. 29 on Old Flame Records (preorder here).
Their name – back-slashes included – is pronounced “swimming,” which was how they spelled it before receiving a cease-and-desist order in 2011 from a UK group with the same name.
It’s an apt name, too. They play a shimmery kind of indie-pop that gets people moving in sweaty summer basements, that sounds like it’s just surfaced, wet with reverb and rippling out across a shallow pool. The songs have an earnest kind of yearning to them, a thought interrupted in mid-sentence, “I have to leave home. I found a purpose a moment ago.”
The band is anchored by two of its original members, guitarists Jared Hennessy and Brian Kupillas, but has also had help from some of Fayetteville’s best indie rock musicians. Members of Memphis Pencils, Niall, and Messy Sparkles have all played in the band at some point and they’ve recently been getting help from Little Rock musician Jack Lloyd.
Old Flame Records signed the band last year and has been releasing a series of digital singles in advance of the vinyl release of their album.
We asked guitarist/singer Brian Kupillas some questions.
How did you folks get involved with Old Flame Records?
“We sent out demos to a group of labels, and actually heard word from a few of them, but Rob who started Old Flame was the only one who went out of his way to catch our set at SXSW and took the time to meet with us, so he seemed like the one we should work with. …”
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